Innovation strategy and product development operations are critical determinants of company value. Their performance depends on companies’ ability to identify and deliver new ways to create value and the system of strategies, operations and governance that enable that creation. The ALM Vanguard: Innovation Strategy Consulting evaluates innovation strategy consulting providers based on their overall capabilities to create impact for their clients.The ALM Outlook
Innovation strategy is part of the R&D segment of the broader strategy & operations consulting market. The R&D segment consists of services targeted at improving clients’ organic growth engines by expanding the core business and creating the business of the future. The innovation strategy consulting market is currently undergoing a period of transformation as demand growth spurs supply-side strategic moves. While new design specialists are entering the market, consolidation is the overriding trend as providers with scalable execution capabilities acquire design resources to bolster their innovation bona fides.